0001193125-16-461648.txt : 20160212 0001193125-16-461648.hdr.sgml : 20160212 20160212124406 ACCESSION NUMBER: 0001193125-16-461648 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20160212 DATE AS OF CHANGE: 20160212 GROUP MEMBERS: KATE MITCHELL GROUP MEMBERS: RORY O'DRISCOLL GROUP MEMBERS: SCALE VENTURE MANAGEMENT II, LLC GROUP MEMBERS: STACEY BISHOP SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: Everyday Health, Inc. CENTRAL INDEX KEY: 0001358483 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374] IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-88533 FILM NUMBER: 161417027 BUSINESS ADDRESS: STREET 1: 345 HUDSON STREET STREET 2: 16TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10014 BUSINESS PHONE: 718-797-0722 MAIL ADDRESS: STREET 1: 345 HUDSON STREET STREET 2: 16TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10014 FORMER COMPANY: FORMER CONFORMED NAME: WATERFRONT MEDIA INC DATE OF NAME CHANGE: 20060405 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: Scale Venture Partners II, LP CENTRAL INDEX KEY: 0001314703 IRS NUMBER: 201965001 FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 950 TOWER LANE CITY: FOSTER CITY STATE: CA ZIP: 94404 BUSINESS PHONE: 650.378.6050 MAIL ADDRESS: STREET 1: 950 TOWER LANE CITY: FOSTER CITY STATE: CA ZIP: 94404 FORMER COMPANY: FORMER CONFORMED NAME: BAVP VII LP DATE OF NAME CHANGE: 20050119 SC 13G/A 1 d284969dsc13ga.htm SC 13G/A SC 13G/A

 

 

 

SEC 1745 (3-06)    Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 1)*

 

 

Everyday Health, Inc.

(Name of Issuer)

Common Stock

(Title of Class of Securities)

300415106

(CUSIP Number)

12/31/15

(Date of Event Which Requires Filing of This Statement)

 

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

 

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 

 

Page 1 of 11 Pages


CUSIP No. 300415106

 

  1.   

Name of Reporting Persons

I.R.S. Identification No(s). of above person(s) (entities only)

 

Scale Venture Partners II, LP                20-1965001

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)          (b)  

 

  3.  

SEC USE ONLY

 

  4.  

Citizenship or Place of Organization

 

Delaware

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With:

   5.    

Sole Voting Power

 

1,616,376 (1)

   6.   

Shared Voting Power

 

0

   7.   

Sole Dispositive Power

 

1,616,376 (1)

   8.   

Shared Dispositive Power

 

0

  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

1,616,376 (1)

10.  

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

 

11.  

Percent of Class Represented by Amount in Row (9)

 

4.9% (2)

12.  

Type of Reporting Person (See Instructions)

 

PN

 

(1) Includes 22,291 shares one of the members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP, has the right to acquire within 60 days of 12/31/15 pursuant to options outstanding to purchase shares of the Issuer’s common stock. Such member is deemed to hold the reported shares for the benefit of Scale Venture Partners II, LP. Scale Venture Partners II, LP is deemed the indirect beneficial owner of the options.
(2) This percentage set forth on the cover sheets are calculated based upon 32,366,501 shares of Common Stock reported to be outstanding as of November 11, 2015 as set forth in the Issuer’s Form 10-Q for period ended September 30, 2015 as filed with the Securities and Exchange Commission (“SEC”) on November 12, 2014.

 

Page 2 of 11 Pages


CUSIP No. 300415106

 

  1.   

Name of Reporting Persons

I.R.S. Identification No(s). of above person(s) (entities only)

 

Scale Venture Management II, LLC                27-0110811

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)          (b)  

 

  3.  

SEC USE ONLY

 

  4.  

Citizenship or Place of Organization

 

California

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With:

   5.    

Sole Voting Power

 

1,616,376 (1)

   6.   

Shared Voting Power

 

0

   7.   

Sole Dispositive Power

 

1,616,376 (1)

   8.   

Shared Dispositive Power

 

0

  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

1,616,376 (1)

10.  

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

 

11.  

Percent of Class Represented by Amount in Row (9)

 

4.9% (2)

12.  

Type of Reporting Person (See Instructions)

 

CO

 

(1) Shares are held by Scale Venture Partners II, LP. Scale Venture Management II, LLC is the general partner of Scale Venture Partners II, LP. Includes 22,291 shares one of the members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP, has the right to acquire within 60 days of 12/31/15 pursuant to options outstanding to purchase shares of the Issuer’s common stock. Such member is deemed to hold the reported shares for the benefit of Scale Venture Partners II, LP. Scale Venture Partners II, LP is deemed the indirect beneficial owner of the options.
(2) This percentage set forth on the cover sheets are calculated based upon 32,366,501 shares of Common Stock reported to be outstanding as of November 11, 2015 as set forth in the Issuer’s Form 10-Q for period ended September 30, 2015 as filed with the SEC on November 12, 2014.

 

Page 3 of 11 Pages


CUSIP No. 300415106  

 

  1.   

Name of Reporting Persons

I.R.S. Identification No(s). of above person(s) (entities only)

 

Kate Mitchell

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)        (b)        

 

  3.  

SEC USE ONLY

 

  4.  

Citizenship or Place of Organization

 

US

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With:

   5.    

Sole Voting Power

 

0

   6.   

Shared Voting Power

 

1,616,376 (1)

   7.   

Sole Dispositive Power

 

0

   8.   

Shared Dispositive Power

 

1,616,376 (1)

  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

1,616,376 (1)

10.  

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

 

11.  

Percent of Class Represented by Amount in Row (9)

 

4.9% (2)

12.  

Type of Reporting Person (See Instructions)

 

IN

 

(1) Shares are held by Scale Venture Partners II, LP. Kate Mitchell, Rory O’Driscoll and Stacey Bishop are the Managing Members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP. The Reporting Person disclaims beneficial ownership with respect to all such shares except to the extent of her proportionate pecuniary interests therein. Includes 22,291 shares one of the members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP, has the right to acquire within 60 days of 12/31/15 pursuant to options outstanding to purchase shares of the Issuer’s common stock. Such member is deemed to hold the reported shares for the benefit of Scale Venture Partners II, LP. Scale Venture Partners II, LP is deemed the indirect beneficial owner of the options.
(2) This percentage set forth on the cover sheets are calculated based upon 32,366,501 shares of Common Stock reported to be outstanding as of November 11, 2015 as set forth in the Issuer’s Form 10-Q for period ended September 30, 2015 as filed with the SEC on November 12, 2014.

 

Page 4 of 11 Pages


CUSIP No. 300415106  

 

  1.   

Name of Reporting Persons

I.R.S. Identification No(s). of above person(s) (entities only)

 

Rory O’Driscoll

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)          (b)  

 

  3.  

SEC USE ONLY

 

  4.  

Citizenship or Place of Organization

 

US

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With:

   5.    

Sole Voting Power

 

0

   6.   

Shared Voting Power

 

1,616,376 (1)

   7.   

Sole Dispositive Power

 

0

   8.   

Shared Dispositive Power

 

1,616,376 (1)

  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

1,616,376 (1)

10.  

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

 

11.  

Percent of Class Represented by Amount in Row (9)

 

4.9% (2)

12.  

Type of Reporting Person (See Instructions)

 

IN

 

(1) Shares are held by Scale Venture Partners II, LP. Kate Mitchell, Rory O’Driscoll and Stacey Bishop are the Managing Members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP. The Reporting Person disclaims beneficial ownership with respect to all such shares except to the extent of his proportionate pecuniary interests therein. Includes 22,291 shares one of the members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP, has the right to acquire within 60 days of 12/31/15 pursuant to options outstanding to purchase shares of the Issuer’s common stock. Such member is deemed to hold the reported shares for the benefit of Scale Venture Partners II, LP. Scale Venture Partners II, LP is deemed the indirect beneficial owner of the options.
(2) This percentage set forth on the cover sheets are calculated based upon 32,366,501 shares of Common Stock reported to be outstanding as of November 11, 2015 as set forth in the Issuer’s Form 10-Q for period ended September 30, 2015 as filed with the SEC on November 12, 2014.

 

Page 5 of 11 Pages


CUSIP No. 300415106  

 

  1.   

Name of Reporting Persons

I.R.S. Identification No(s). of above person(s) (entities only)

 

Stacey Bishop

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)          (b)  

 

  3.  

SEC USE ONLY

 

  4.  

Citizenship or Place of Organization

 

US

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With:

   5.    

Sole Voting Power

 

0

   6.   

Shared Voting Power

 

1,616,376 (1)

   7.   

Sole Dispositive Power

 

0

   8.   

Shared Dispositive Power

 

1,616,376 (1)

  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

1,616,376 (1)

10.  

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)

 

11.  

Percent of Class Represented by Amount in Row (9)

 

4.9% (2)

12.  

Type of Reporting Person (See Instructions)

 

IN

 

(1) Shares are held by Scale Venture Partners II, LP. Kate Mitchell, Rory O’Driscoll and Stacey Bishop are the Managing Members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP. The Reporting Person disclaims beneficial ownership with respect to all such shares except to the extent of her proportionate pecuniary interests therein. Includes 22,291 shares one of the members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP, has the right to acquire within 60 days of 12/31/15 pursuant to options outstanding to purchase shares of the Issuer’s common stock. Such member is deemed to hold the reported shares for the benefit of Scale Venture Partners II, LP. Scale Venture Partners II, LP is deemed the indirect beneficial owner of the options.
(2) This percentage set forth on the cover sheets are calculated based upon 32,366,501 shares of Common Stock reported to be outstanding as of November 11, 2015 as set forth in the Issuer’s Form 10-Q for period ended September 30, 2015 as filed with the SEC on November 12, 2014.

 

Page 6 of 11 Pages


Item 1.

 

  (a) Name of Issuer

Everyday Health, Inc.

 

  (b) Address of Issuer’s Principal Executive Offices

345 Hudson Street, 16th Floor

New York, NY 10014

Item 2.

 

  (a) Name of Person Filing

Scale Venture Partners III, LP; Scale Venture Management II, LLC; Kate

Mitchell; Rory O’ Driscoll; and Stacey Bishop

 

  (b) Address of Principal Business Office or, if none, Residence

Scale Venture Partners II, LP: 950 Tower Lane, Suite 700, Foster City, CA 94404

Scale Venture Management II, LLC: 950 Tower Lane, Suite 700, Foster City, CA 94404

 

Kate Mitchell:      950 Tower Lane, Suite 700, Foster City, CA 94404
Rory O’Driscoll:      950 Tower Lane, Suite 700, Foster City, CA 94404
Stacey Bishop:      950 Tower Lane, Suite 700, Foster City, CA 94404

 

  (c) Citizenship

Scale Venture Partners II, LP is organized in Delaware and Scale Venture Management II, LLC is organized in California. Each of Kate Mitchell, Rory O’Driscoll and Stacey Bishop is a US citizens.

 

  (d) Title of Class of Securities

Common Stock

 

  (e) CUSIP Number

300415106

 

Item 3. If this statement is filed pursuant to §§240.13d-1(b), or 240.13d-2(b) or (c), check whether the person filing is a:

Not applicable

 

Item 4. Ownership

Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

 

  (a) Amount Beneficially Owned:

 

Scale Venture Partners II, LP

   1,616,376 (1)

Scale Venture Management II, LLC

   1,616,376 (1)

Kate Mitchell

   1,616,376 (1)

Rory O’Driscoll

   1,616,376 (1)
Stacey Bishop    1,616,376 (1)

 

Page 7 of 11 Pages


  (b) Percent of Class:

 

Scale Venture Partners II, LP

     4.9 % (2) 

Scale Venture Management II, LLC

     4.9 % (2) 

Kate Mitchell

     4.9 % (2) 

Rory O’Driscoll

     4.9 % (2) 

Stacey Bishop

     4.9 % (2) 

 

  (c) Number of shares as to which the person has:

 

  (i) Sole power to vote or to direct the vote:

 

Scale Venture Partners II, LP

     1,616,376  (1) 

Scale Venture Management II, LLC

     1,616,376  (1) 

 

  (ii) Shared power to vote or to direct the vote:

 

Kate Mitchell

     1,616,376  (1) 

Rory O’Driscoll

     1,616,376  (1) 

Stacey Bishop

     1,616,376  (1) 

 

  (iii) Sole power to dispose or to direct the disposition of:

 

Scale Venture Partners II, LP

     1,616,376  (1) 

Scale Venture Management II, LLC

     1,616,376  (1) 

 

  (iv) Shared power to dispose or to direct the disposition of:

 

Kate Mitchell

     1,616,376  (1) 

Rory O’Driscoll

     1,616,376  (1) 

Stacey Bishop

     1,616,376  (1) 

 

(1) Shares are held by Scale Venture Partners II, LP. Scale Venture Management II, LLC is the General Partner of Scale Venture Partners II, LP. Kate Mitchell, Rory O’Driscoll and Stacey Bishop are the Managing Members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP. Includes 22,291 shares one of the members of Scale Venture Management II, LLC, the general partner of Scale Venture Partners II, LP, has the right to acquire within 60 days of 12/31/15 pursuant to options outstanding to purchase shares of the Issuer’s common stock. Such member is deemed to hold the reported shares for the benefit of Scale Venture Partners II, LP. Scale Venture Partners II, LP is deemed the indirect beneficial owner of the options.
(2) This percentage set forth on the cover sheets are calculated based upon 32,366,501 shares of Common Stock reported to be outstanding as of November 11, 2015 as set forth in the Issuer’s Form 10-Q for period ended September 30, 2015 as filed with the SEC on November 12, 2014.

 

Item 5. Ownership of 5 Percent or Less of a Class

 

Item 6. If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following  x.

 

Item 7. Ownership of More than Five Percent on Behalf of Another Person

    Not Applicable

 

Item 8. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person.

    Not Applicable

 

Page 8 of 11 pages


Item 9. Identification and Classification of Members of the Group

    Not Applicable

 

Item 10. Notice of Dissolution of a Group

    Not Applicable

 

Item 11. Certification

    Not applicable

 

Page 9 of 11 Pages


[SIGNATURE]

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 11, 2016

 

SCALE VENTURE PARTNERS II, LP   SCALE VENTURE MANAGEMENT II, LLC
By:   Scale Venture Management II, LLC,    
  its General Partner    
By:  

/s/ Kate Mitchell

  By:  

/s/ Kate Mitchell

Name:   Kate Mitchell   Name:   Kate Mitchell
Title:   Managing Member   Title:   Managing Member
By:  

/s/ Rory O’Driscoll

  By:  

/s/ Kate Mitchell

Name:   Rory O’Driscoll   Name:   Kate Mitchell
By:  

/s/ Stacey Bishop

   
Name:   Stacey Bishop    

EXHIBITS

 

A: Joint Filing Agreement

 

Page 10 of 11 pages


EXHIBIT A

JOINT FILING AGREEMENT

In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended, the undersigned agree to the joint filing on behalf of each of them of a statement on Schedule 13G (including amendments thereto) with respect to the Common Stock of Everyday Health, Inc. and further agree that this agreement be included as an exhibit to such filing. Each party to the agreement expressly authorizes each other party to file on its behalf any and all amendments to such statement. Each party to this agreement agrees that this joint filing agreement may be signed in counterparts.

In evidence whereof, the undersigned have caused this Agreement to be executed on their behalf this 11th day of February 2016.

 

SCALE VENTURE PARTNERS II, LP     SCALE VENTURE MANAGEMENT II, LLC
By:   Scale Venture Management II, LLC,      
  its General Partner      
By:  

/s/ Kate Mitchell

    By:  

/s/ Kate Mitchell

Name:   Kate Mitchell     Name:   Kate Mitchell
Title:   Managing Member     Title:   Managing Member
By:  

/s/ Rory O’Driscoll

    By:  

/s/ Kate Mitchell

Name:   Rory O’Driscoll     Name:   Kate Mitchell
By:  

/s/ Stacey Bishop

     
Name:   Stacey Bishop      

 

Page 11 of 11 pages